How do I verify my Google Business Profile?

Google offers postcard verification (5-14 days), phone verification (SMS or call), or email verification for eligible businesses.

Should I use a service area business or storefront?

Use storefront if customers visit your location. Use service area if you travel to customers' locations.

How often should I post on Google Business Profile?

Post weekly updates, offers, or news to keep your profile active and engaging.

How do I get my Google review link?

In your Google Business Profile dashboard, click 'Get more reviews' to find your unique review link.

What photos should I upload?

Upload exterior, interior, team, products, and work samples. Aim for at least 10 high-quality landscape photos.

Google Business Profile Guide

Get found on Google Maps and Search. Set up your Google Business Profile in minutes and start getting more local customers.

Set up your profile

Go to google.com/business and click 'Manage now'
Search for your business name and address
Claim your business or create a new listing
Fill in your business details (name, address, phone, website)
Pick your main category and add services

Verify your profile

Postcard verification: Google sends a code to your business address (5-14 days)
Phone verification: Get a code via SMS or call (if eligible)
Email verification: For some businesses, instant verification via email

Optimise your profile

Categories & Services

NAP (Name, Address, Phone)

Description

Photos

Posts

Reviews

Q&A

Messaging & Calls

Hours & Holidays

Products & Services

Ask for reviews

SMS Template

Hi [Name], thanks for choosing [Business]. We'd love a quick Google review if you're happy with our service. It really helps us grow! Link: [Google Review URL]

WhatsApp Template

Hi [Name]! 😊 Thanks for choosing [Business]. If you're happy with our work, a quick Google review would mean the world to us! 🌟 It takes 30 seconds and helps other customers find us. [Google Review URL]

Post on Google

Post Template

🔧 Just completed another [Service Type] project in [Location]!

We helped [Customer] with [Brief Description]. The results speak for themselves!

📞 Need similar work? Get your free quote today

https://yourdomain.com/contact?utm_source=google&utm_medium=organic&utm_campaign=gbp_profile

📸 Photo: [Upload before/after shot]

UTM link builder

UTM codes help track which Google Business Profile clicks become customers.

Base URL

Campaign Content (optional)

Result URL

Photo help

Project Photos Guide

Learn to take great before/after photos

Upload via WhatsApp

Send us photos and project details

If your profile gets suspended

Use your real business name, address, and phone number
Don't stuff keywords into your business name
Remove any promotional text from your business description
Make sure your website matches your business details

Measure your results

Check your Google Business Profile insights monthly
Track how many people view your profile, visit your website, and call
Compare your performance to last month
Focus on getting more reviews and photos if engagement is low

Weekly checklist

Check and respond to new reviews
Answer any new customer questions
Post an update or offer
Add 1-2 new photos

Monthly checklist

Review your Google Business Profile insights
Update your business description if needed
Check your opening hours are correct
Ask recent customers for reviews

Based in Swansea, Wales, UK. We help businesses across the UK get found on Google.

Last updated: 15 September 2025

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